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Who We Are

Founded in 1988, Abna' Yousuf is a leading Libyan company in the fragrance industry. Initially known for offering high-quality fragrance replicas, the company later evolved to create its own original perfumes. Today, Abna' Yousuf is recognized for crafting distinctive and affordable perfumes, with international expansion.

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Our Vision

To become a globally leading company in fragrance innovation, known for originality, quality, and pushing the boundaries of the perfume industry.

Our Values

Innovation:Constantly striving to create new and unique fragrances.

Quality:Using the finest ingredients with attention to meticulous craftsmanship.

Client-Centric:Ensuring customer satisfaction and delivering exceptional value.

Integrity:Conducting business with transparency and fairness.

Sustainability:Adopting eco-friendly practices and committing to responsibility.

Our Mission

We craft high-quality and distinctive perfumes that offer a blend of luxury and affordability, enhancing personal experiences for our customers worldwide.

Achievements Map
Founding of Abna' YoussefAbna' Youssef was established in Tripoli, Libya, focusing on providing high-quality perfume replicas at affordable prices inspired by international brands.
company-logo1988
Opening of the Second Branch in Bab al-HarrahIn 1995, Abna' Youssef opened its second branch in Bab al-Harrah - the Old City, Tripoli. This branch served B2B and B2C customers, contributing to the expansion of the company and increasing its reach to a growing customer base.
company-logo1995
First Branch Outside Tripoli in BenghaziIn 2011, Abna' Youssef expanded outside Tripoli and opened a branch in Benghazi. This branch also served B2B and B2C customers, enhancing the company's presence in eastern Libya.
company-logo2011
Launch of Original PerfumesAbna' Youssef transitioned from offering replica perfumes to launching its own original fragrances, starting with the Timber Man perfume, marking the company's shift towards authenticity.
company-logo2021
Creation of the First Perfume for Dar Maya BrandAbna' Youssef created its first perfume for a local brand, Dar Maya, a prominent women's fashion label in Libya. This represents the company's entry into the field of customized fragrance solutions for other brands.
company-logo2023

Who We Are

Launch of Over 10 Fragrances

More than 10 new original fragrances and refreshers were launched in 2024, making this the most productive year in the company’s history in terms of original creations.

International Expansion

Abna' Yousuf took its first steps onto the international stage by participating in Beautyworld Saudi Arabia in February 2024, marking its official entry into the global market.

Launch of New Website

In October 2024, Abna' Yousuf launched its new website, allowing international customers to purchase original fragrances directly. This development simplifies the shopping process and expands the company's global reach.

Participation in Beautyworld Middle East

In the same month, Abna' Yousuf participated in Beautyworld Middle East, one of the largest exhibitions in the fragrance industry. This event provided an opportunity to showcase the company’s products on a larger scale and strengthen its international presence in the perfume market.

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